Post by pricejackson on May 4, 2019 4:05:09 GMT
As a small business owner, the last thing you want is to start an email marketing campaign that leaves your customers running into the arms of competitors. Email marketing programs are a great tool for small business owners; however, if not properly used, they can be the death of your company’s marketing strategy. Avoid getting lazy, and show your customers you have not hired a robot for outreach.
Customize all of your emails to show customers you understand what they want and need. For example, you do not want to send a welcome back email to someone who has never bought from you and you don’t want to send a Men’s sale event announcement to someone who has no need to buy something from that department.
Customize all of your emails to show customers you understand what they want and need. For example, you do not want to send a welcome back email to someone who has never bought from you and you don’t want to send a Men’s sale event announcement to someone who has no need to buy something from that department.