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Post by account_disabled on Dec 20, 2023 11:00:27 GMT
TikTok Short demonstrative videos on TikTok such as this one showing cleaning supplies can be effective to drive purchases Credit cleaningaddict TikTok Kate Lindsay a journalist who covers internet culture gives the example of a stay at home mum using a cleaning product a following of really likeminded people. When that person who looks like you says theyre a mom theyre tired and this cleaning solution helps them get through the day theres a. level of connection and trust where youre like you look like me and this helpful for you so itll be helpful for me. A creators source credibility skyrockets when their recommendation is organic an unpaid Mobile App Development Service endorsement. Organic influencers are so much more authentic their motivation is to genuinely share a good or a service that has brought them joy or convenience in their life says Scheinbaum. They sincerely want to share that with others. This authenticity can be especially powerful to drive purchases in niche categories as creators are often deeply passionate and project specific expertise in areas few have claimed. With these microinfluencers the consumer is able to feel more confident that theyre buying from someone who uses that product they have a little bit more of an emotional relationship says Scheinbaum. Video posts also tend to increase credibility with viewers more than still images or text.
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